CLU is The Agent Factory — a company that builds and deploys AI agents on demand. Describe your operation or pain point and CLU designs, deploys, and runs AI agents that do the work. 85.3% cost reduction and 37x faster resolution verified in production.

What is the difference between a SmartAgent and a Skill in CLU?

A SmartAgent is an autonomous multi-step reasoning process that uses LLM reasoning, decision branching, and human-in-the-loop gates — suited for complex workflows. A Skill is a pre-defined execution pattern that runs in under 50ms with zero LLM tokens — suited for deterministic, event-triggered tasks. CLU Skills are compatible with Claude's CLAUDE.md format.

How does CLU reduce operational costs by 80%?

CLU automates end-to-end business processes with autonomous SmartAgents and Skills. Tasks that required multiple people over days — like regulatory filings, claims processing, or post-consultation coordination — are completed automatically in minutes. Human involvement is limited to decisions that genuinely require it.

What integrations does CLU support?

CLU provides 30+ production-grade connectors including Google Sheets, SAP RFC, HubSpot, Salesforce, SendGrid, WhatsApp, Slack, Shopify, MercadoLibre, BigQuery, and more. All connectors are available via the CLU API at api.clu.lat.

What industries does CLU serve?

CLU serves consulting, e-commerce, healthcare, finance, SaaS, and manufacturing/mining enterprises. Use cases include meeting summary automation, dynamic pricing, appointment coordination, regulatory filing, usage-based upsell flows, and SAP supply chain orchestration.

How does CLU handle security and credentials?

CLU includes a Vault module with AES-256 encryption for all credentials. No API key or secret is ever exposed in code, logs, or responses. Access is scoped per agent and per skill, with a full immutable audit trail of every credential access.

🏟️ Sports & Entertainment · Matchday Experience

Matchday Concierge on WhatsApp: Gate Navigation, Seat Pre-Orders and Halftime Pickup

WhatsApp. No App Downloads. Full Stadium Experience in the Fan's Pocket.

Gate navigation, pre-order from seat, halftime fast track pickup — all in one WhatsApp conversation. No queues. No cash. No friction.

Solution design · numbers modeled on the operation described

-80%

Operational effort at concessions

+70%

Sales volume per minute at halftime

30 days

Pilot deployment timeline

Fans abandon food purchases because of perceived queue length — not actual wait. CLU eliminates the perception entirely: pre-order from seat, fast track pickup, zero cash, zero stress.

// the problem

Fans face multiple friction points throughout matchday: confusion about which gate to enter, long perceived queues at concessions causing purchase abandonment — even when the actual wait is short — cash handling requirements that slow everything down, and a completely disconnected experience between ticketing, food, and payments. Each system requires a different interaction. Fans give up and miss purchases entirely. Revenue walks away with every abandoned queue.

// what CLU does

CLU operates as an invisible intelligence layer through WhatsApp — no app download required, no new hardware. When a fan messages, CLU identifies them via their ticket profile and instantly accesses their seat, purchase history, and preferences. It provides personalized gate navigation, proactively suggests food orders based on past behavior, processes payment, and times kitchen preparation for exact halftime pickup. The entire experience runs in one WhatsApp conversation. 30-day deployment. Zero legacy system replacement.

// the agents, in order

1
Ticketing Agent
Identifies fan via WhatsApp message, retrieves seat location and the correct entry gate — personalized navigation before they reach the stadium
2
F&B Order Agent
Proactively suggests food orders based on purchase history and orchestrates kitchen timing for exact halftime pickup — fan orders from their seat
3
Payment Agent
Processes payment securely with zero cash handling — fan pays in the chat, confirmation sent instantly
4
Kitchen Agent
Receives order timed for exact halftime pickup, ensuring zero queue at fast track counter — food ready when fan arrives, not before or after

// systems it talks to

WhatsApp API
Ticketing System
F&B POS API
Payment Gateway
Kitchen Display
CRM / Fan Profile

// the economics

No new apps, no new hardware · Operates on existing systems · 30-day deployment · Zero legacy disruption

// CLU · the agent factory

Is your operation like this one?

Describe it in your own words on the home page. CLU draws your process as an operation map, with the agents, the systems and an estimate for your volume.

Draw it for my operation ▶or book 20 min

// more cases in Sports & Entertainment

Unified Fan Profile Across Ticketing, Concessions and Merchandise for StadiumsTicketing knows the ticket. F&B knows the order. Merch knows the purchase. But nobody knows the fan. CLU fixes that.
Live-Match Merchandise Offers on WhatsApp Within 10 Seconds of a GoalEmotional peaks during a match are the highest-conversion moments in sports retail — and today they're completely untapped.

← all use cases