CLU is The Agent Factory — a company that builds and deploys AI agents on demand. Describe your operation or pain point and CLU designs, deploys, and runs AI agents that do the work. 85.3% cost reduction and 37x faster resolution verified in production.

What is the difference between a SmartAgent and a Skill in CLU?

A SmartAgent is an autonomous multi-step reasoning process that uses LLM reasoning, decision branching, and human-in-the-loop gates — suited for complex workflows. A Skill is a pre-defined execution pattern that runs in under 50ms with zero LLM tokens — suited for deterministic, event-triggered tasks. CLU Skills are compatible with Claude's CLAUDE.md format.

How does CLU reduce operational costs by 80%?

CLU automates end-to-end business processes with autonomous SmartAgents and Skills. Tasks that required multiple people over days — like regulatory filings, claims processing, or post-consultation coordination — are completed automatically in minutes. Human involvement is limited to decisions that genuinely require it.

What integrations does CLU support?

CLU provides 30+ production-grade connectors including Google Sheets, SAP RFC, HubSpot, Salesforce, SendGrid, WhatsApp, Slack, Shopify, MercadoLibre, BigQuery, and more. All connectors are available via the CLU API at api.clu.lat.

What industries does CLU serve?

CLU serves consulting, e-commerce, healthcare, finance, SaaS, and manufacturing/mining enterprises. Use cases include meeting summary automation, dynamic pricing, appointment coordination, regulatory filing, usage-based upsell flows, and SAP supply chain orchestration.

How does CLU handle security and credentials?

CLU includes a Vault module with AES-256 encryption for all credentials. No API key or secret is ever exposed in code, logs, or responses. Access is scoped per agent and per skill, with a full immutable audit trail of every credential access.

🏟️ Sports & Entertainment · Fan Loyalty

Unified Fan Profile Across Ticketing, Concessions and Merchandise for Stadiums

The Stadium Knows Every Fan — Their Seat, Their Habits, Their Moment.

Ticketing knows the ticket. F&B knows the order. Merch knows the purchase. But nobody knows the fan. CLU fixes that.

Solution design · numbers modeled on the operation described

360°

Fan history recalled per event

+20–30%

Fan satisfaction increase

3→1

Siloed systems → unified fan profile

Companies don't have a data problem. They have a memory problem. Every stadium stores transactions — but nobody stores the complete fan story. CLU is the first system that does.

// the problem

Every stadium system operates in a silo: ticketing captures one dimension, the F&B POS captures another, the merch store captures a third — and none of them talk to each other. The result is a fragmented, transactional relationship with the fan. The stadium accumulates data across every touchpoint but has no unified memory of who each fan is, what they value, or what makes them come back. Gate staff, food vendors, and marketing teams all operate blind.

// what CLU does

CLU's Episodic Memory system unifies data from every stadium touchpoint — ticketing, F&B, merch, past events — into a single persistent Fan Profile. The entire stadium operates from one coherent view of each fan's preferences, history, and behavior. Gate staff know who's arriving. Food vendors know what they've ordered before. Marketing knows what to send before they even sit down. Fan Profiles also become a B2B product: sponsors pay premium for behavioral targeting, and the stadium monetizes fan data far beyond ticket revenue.

// the agents, in order

1
Episodic Memory System
Collects and unifies data from ticketing, F&B POS, merch store, and past events into a single persistent Fan Profile per fan
2
Personalization Agent
Interprets the complete fan profile and determines personalized offers and communications for each touchpoint throughout the matchday journey
3
WhatsApp / CRM Agent
Delivers proactive, personalized pre-match communications directly to the fan — seat info, food suggestions, exclusive offers — before they arrive

// systems it talks to

Ticketing System
F&B POS (Toteat)
Merch Store (Shopify)
Episodic Memory DB
WhatsApp API
CRM

// the economics

Fan Profiles become a B2B product · Sponsors pay premium for behavioral targeting · Stadium monetizes data beyond ticket revenue

// CLU · the agent factory

Is your operation like this one?

Describe it in your own words on the home page. CLU draws your process as an operation map, with the agents, the systems and an estimate for your volume.

Draw it for my operation ▶or book 20 min

// more cases in Sports & Entertainment

Live-Match Merchandise Offers on WhatsApp Within 10 Seconds of a GoalEmotional peaks during a match are the highest-conversion moments in sports retail — and today they're completely untapped.
Matchday Concierge on WhatsApp: Gate Navigation, Seat Pre-Orders and Halftime PickupGate navigation, pre-order from seat, halftime fast track pickup — all in one WhatsApp conversation. No queues. No cash. No friction.

← all use cases