CLU is The Agent Factory — a company that builds and deploys AI agents on demand. Describe your operation or pain point and CLU designs, deploys, and runs AI agents that do the work. 85.3% cost reduction and 37x faster resolution verified in production.

What is the difference between a SmartAgent and a Skill in CLU?

A SmartAgent is an autonomous multi-step reasoning process that uses LLM reasoning, decision branching, and human-in-the-loop gates — suited for complex workflows. A Skill is a pre-defined execution pattern that runs in under 50ms with zero LLM tokens — suited for deterministic, event-triggered tasks. CLU Skills are compatible with Claude's CLAUDE.md format.

How does CLU reduce operational costs by 80%?

CLU automates end-to-end business processes with autonomous SmartAgents and Skills. Tasks that required multiple people over days — like regulatory filings, claims processing, or post-consultation coordination — are completed automatically in minutes. Human involvement is limited to decisions that genuinely require it.

What integrations does CLU support?

CLU provides 30+ production-grade connectors including Google Sheets, SAP RFC, HubSpot, Salesforce, SendGrid, WhatsApp, Slack, Shopify, MercadoLibre, BigQuery, and more. All connectors are available via the CLU API at api.clu.lat.

What industries does CLU serve?

CLU serves consulting, e-commerce, healthcare, finance, SaaS, and manufacturing/mining enterprises. Use cases include meeting summary automation, dynamic pricing, appointment coordination, regulatory filing, usage-based upsell flows, and SAP supply chain orchestration.

How does CLU handle security and credentials?

CLU includes a Vault module with AES-256 encryption for all credentials. No API key or secret is ever exposed in code, logs, or responses. Access is scoped per agent and per skill, with a full immutable audit trail of every credential access.

🏟️ Sports & Entertainment · Revenue Innovation

Live-Match Merchandise Offers on WhatsApp Within 10 Seconds of a Goal

Goal Scored. Offer Sent in 10 Seconds. Sale Closed Before the Celebration Ends.

Emotional peaks during a match are the highest-conversion moments in sports retail — and today they're completely untapped.

Solution design · numbers modeled on the operation described

10 sec

Goal → merch offer delivered

+30%

Average ticket size increase

New revenue streams unlocked

Impulse purchases driven by emotional peaks represent the highest-margin revenue opportunity in sports — yet today every stadium leaves it entirely on the table. CLU captures it in 10 seconds.

// the problem

Goals, milestones, and records represent moments of maximum fan receptivity and impulse purchasing intent. These are the psychological windows where fans are most likely to buy — and today every stadium lets them pass with zero commercial activation. Merchandise remains static and generic. Sponsor activations are pre-scheduled, not emotion-triggered. The highest-conversion moments in the entire fan experience are completely untapped.

// what CLU does

CLU's Live Match Mode monitors the live match feed in real time. The instant an emotional event fires — goal, record, milestone — CLU checks each fan's profile, inventory availability, and spending patterns in parallel, then pushes a personalized time-limited WhatsApp offer with one-tap purchase. Simultaneously, sponsor activations appear on stadium screens synchronized to the same emotional moment. From event detection to purchase: under 10 seconds. Five new revenue streams with zero new infrastructure.

// the agents, in order

1
Live Match Monitor
Detects goals, milestones, and key moments from the match feed in real time — fires the trigger the instant the event occurs
2
Fan Profile + Inventory Agent
Simultaneously checks each fan's purchase history, preferences, and merchandise availability to personalize the offer — no generic blasts
3
Multi-channel Delivery Agent
Sends personalized WhatsApp notification to each fan and coordinates sponsor activations on stadium screens — both fire simultaneously
4
Order Fulfillment Agent
Processes Shopify order, coordinates pickup or delivery, and logs the emotional purchase pattern to the fan's episodic memory for future personalization

// systems it talks to

Live Match API
WhatsApp API
Shopify (Merch)
Stadium Screens
Fan Profile DB
Sponsor Campaign API

// the economics

Impulse merch · Sponsor activations · Premium upgrades · Fan data monetization · Real-time emotional commerce — all new, zero new infrastructure

// CLU · the agent factory

Is your operation like this one?

Describe it in your own words on the home page. CLU draws your process as an operation map, with the agents, the systems and an estimate for your volume.

Draw it for my operation ▶or book 20 min

// more cases in Sports & Entertainment

Unified Fan Profile Across Ticketing, Concessions and Merchandise for StadiumsTicketing knows the ticket. F&B knows the order. Merch knows the purchase. But nobody knows the fan. CLU fixes that.
Matchday Concierge on WhatsApp: Gate Navigation, Seat Pre-Orders and Halftime PickupGate navigation, pre-order from seat, halftime fast track pickup — all in one WhatsApp conversation. No queues. No cash. No friction.

← all use cases