🛒 Consumer Goods · B2B Distribution
B2B App Abandonment Recovery: Retailer Offer on WhatsApp in Under 5 Minutes
Retailer Abandons App. CLU Detects in Seconds. Offer Sent Before They Buy Elsewhere.
A retailer browses, searches, and abandons — and today nobody finds out until the next sales visit weeks later. CLU closes that gap in real time.
Solution design · numbers modeled on the operation described
Today, retailers buy from competitors and nobody finds out until the next sales visit — which might be weeks away. CLU closes that gap in real time. The right offer, the right channel, the right moment.
// the problem
Retailers browse the B2B app, search for products, and abandon without purchasing — but the company has zero visibility into this behavior until the next sales visit, often weeks later. By then, the retailer has already purchased from a competitor. Lost orders go undetected and unrecovered. There is no real-time signal, no intervention, no recovery mechanism. Every abandoned session is revenue silently walking out the door.
// what CLU does
CLU monitors every behavioral signal in the B2B app in real time — product views, searches, cart adds, session duration, abandonment patterns. Using episodic memory, it cross-references current behavior against historical churn patterns to predict pre-churn moments. When a signal fires, CLU calculates the optimal margin-safe discount, builds a pre-filled cart with the target SKU, and dispatches a recovery offer simultaneously via app push and WhatsApp — before the retailer makes another call.
// the agents, in order
- 1Behavioral Monitoring AgentReads every app event in real time — product views, searches, cart adds, session duration, abandonment patterns — nothing goes undetected
- 2Pattern Recognition AgentCross-references current behavior against historical churn profiles via episodic memory — identifies pre-churn moment before the retailer acts on it
- 3Pricing AgentCalculates the optimal margin-safe discount for the recovery offer — not too much, not too little, based on retailer history and current margin rules
- 4Cart Builder AgentCreates a pre-filled cart with the target SKU and discount — retailer confirms with one tap, zero friction
- 5App Push + WhatsApp AgentDispatches recovery offer simultaneously via push notification and WhatsApp — both channels fired at once for maximum reach
- 6ERP Sync AgentAutomatically syncs confirmed order to SAP when retailer taps confirmation — no manual entry, no paperwork, order flows instantly
// systems it talks to
- B2B App API
- WhatsApp API
- SAP / ERP
- Pricing Engine
- Episodic Memory
- CRM
// the economics
Every recovered order compounds · CLU pays for itself in weeks, not quarters · Lost orders recovered before competitors close them
// CLU · the agent factory
Is your operation like this one?
Describe it in your own words on the home page. CLU draws your process as an operation map, with the agents, the systems and an estimate for your volume.
// more cases in Consumer Goods
- Dynamic B2B Credit Policies per Retailer, Decided in Real Time from Payment BehaviorStatic B2B credit policies reward bad payers and frustrate good ones. CLU assigns dynamic credit policies based on real behavioral signals — no human credit review required.
- Pre-Visit Briefings for CPG Field Sales Reps from Retailer Digital BehaviorReps operate blind to digital behavior between visits. CLU generates a personalized pre-visit briefing for every rep — and a Control Tower for management.