cluagents.com

🛒 Consumer Goods · B2B Distribution

B2B App Abandonment Recovery: Retailer Offer on WhatsApp in Under 5 Minutes

Retailer Abandons App. CLU Detects in Seconds. Offer Sent Before They Buy Elsewhere.

A retailer browses, searches, and abandons — and today nobody finds out until the next sales visit weeks later. CLU closes that gap in real time.

Solution design · numbers modeled on the operation described

+25%
Digital purchase frequency increase
<5 min
Abandonment → recovery offer delivered
3x
ROI in Year 1
Today, retailers buy from competitors and nobody finds out until the next sales visit — which might be weeks away. CLU closes that gap in real time. The right offer, the right channel, the right moment.

// the problem

Retailers browse the B2B app, search for products, and abandon without purchasing — but the company has zero visibility into this behavior until the next sales visit, often weeks later. By then, the retailer has already purchased from a competitor. Lost orders go undetected and unrecovered. There is no real-time signal, no intervention, no recovery mechanism. Every abandoned session is revenue silently walking out the door.

// what CLU does

CLU monitors every behavioral signal in the B2B app in real time — product views, searches, cart adds, session duration, abandonment patterns. Using episodic memory, it cross-references current behavior against historical churn patterns to predict pre-churn moments. When a signal fires, CLU calculates the optimal margin-safe discount, builds a pre-filled cart with the target SKU, and dispatches a recovery offer simultaneously via app push and WhatsApp — before the retailer makes another call.

// the agents, in order

  1. 1
    Behavioral Monitoring Agent
    Reads every app event in real time — product views, searches, cart adds, session duration, abandonment patterns — nothing goes undetected
  2. 2
    Pattern Recognition Agent
    Cross-references current behavior against historical churn profiles via episodic memory — identifies pre-churn moment before the retailer acts on it
  3. 3
    Pricing Agent
    Calculates the optimal margin-safe discount for the recovery offer — not too much, not too little, based on retailer history and current margin rules
  4. 4
    Cart Builder Agent
    Creates a pre-filled cart with the target SKU and discount — retailer confirms with one tap, zero friction
  5. 5
    App Push + WhatsApp Agent
    Dispatches recovery offer simultaneously via push notification and WhatsApp — both channels fired at once for maximum reach
  6. 6
    ERP Sync Agent
    Automatically syncs confirmed order to SAP when retailer taps confirmation — no manual entry, no paperwork, order flows instantly

// systems it talks to

  • B2B App API
  • WhatsApp API
  • SAP / ERP
  • Pricing Engine
  • Episodic Memory
  • CRM

// the economics

Every recovered order compounds · CLU pays for itself in weeks, not quarters · Lost orders recovered before competitors close them

// CLU · the agent factory

Is your operation like this one?

Describe it in your own words on the home page. CLU draws your process as an operation map, with the agents, the systems and an estimate for your volume.

// more cases in Consumer Goods

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