CLU is The Agent Factory — a company that builds and deploys AI agents on demand. Describe your operation or pain point and CLU designs, deploys, and runs AI agents that do the work. 85.3% cost reduction and 37x faster resolution verified in production.

What is the difference between a SmartAgent and a Skill in CLU?

A SmartAgent is an autonomous multi-step reasoning process that uses LLM reasoning, decision branching, and human-in-the-loop gates — suited for complex workflows. A Skill is a pre-defined execution pattern that runs in under 50ms with zero LLM tokens — suited for deterministic, event-triggered tasks. CLU Skills are compatible with Claude's CLAUDE.md format.

How does CLU reduce operational costs by 80%?

CLU automates end-to-end business processes with autonomous SmartAgents and Skills. Tasks that required multiple people over days — like regulatory filings, claims processing, or post-consultation coordination — are completed automatically in minutes. Human involvement is limited to decisions that genuinely require it.

What integrations does CLU support?

CLU provides 30+ production-grade connectors including Google Sheets, SAP RFC, HubSpot, Salesforce, SendGrid, WhatsApp, Slack, Shopify, MercadoLibre, BigQuery, and more. All connectors are available via the CLU API at api.clu.lat.

What industries does CLU serve?

CLU serves consulting, e-commerce, healthcare, finance, SaaS, and manufacturing/mining enterprises. Use cases include meeting summary automation, dynamic pricing, appointment coordination, regulatory filing, usage-based upsell flows, and SAP supply chain orchestration.

How does CLU handle security and credentials?

CLU includes a Vault module with AES-256 encryption for all credentials. No API key or secret is ever exposed in code, logs, or responses. Access is scoped per agent and per skill, with a full immutable audit trail of every credential access.

🛒 Consumer Goods · B2B Field Sales

Pre-Visit Briefings for CPG Field Sales Reps from Retailer Digital Behavior

Every Sales Rep Arrives at Every Visit Knowing Exactly What to Offer.

Reps operate blind to digital behavior between visits. CLU generates a personalized pre-visit briefing for every rep — and a Control Tower for management.

Solution design · numbers modeled on the operation described

+15%

Average basket size per visit

+25%

Sales force efficiency

Real-time

Management visibility via Control Tower

Sales reps are in the field but blind to digital behavior. CLU bridges that gap — every rep becomes a data-powered consultant who knows exactly what each retailer needs before they knock on the door.

// the problem

Field sales reps visit retailers without any knowledge of their recent digital behavior. They don't know what the retailer browsed, abandoned, or searched for between visits. This forces reps to operate as order-takers rather than consultants — they miss the right opportunities because they don't have the data. Management also lacks real-time visibility into network-level patterns: demand spikes, zone-level churn clusters, bundle uptake rates. The entire sales operation runs on lagging information.

// what CLU does

CLU monitors all digital behavior in the B2B app between sales visits and automatically generates a personalized pre-visit briefing for each rep — pushed to their phone via WhatsApp before every visit. The briefing includes what the retailer browsed, what they abandoned, recommended bundle, and specific offer with validity terms. Reps arrive as omnichannel consultants. When the sale closes, CLU processes the order directly into ERP. Management gets a Control Tower with real-time swarm alerts across the entire network.

// the agents, in order

1
Episodic Memory Agent
Monitors all digital behavior between visits — app sessions, searches, cart adds, abandonments — builds a complete behavioral profile per retailer
2
Briefing Generation Agent
Creates a personalized pre-visit briefing with behavior summary, opportunity gaps, churn risk indicators, and specific recommended offer
3
WhatsApp Briefing Agent
Pushes the briefing to the rep's phone before each visit — rep arrives informed, not blind
4
Pre-Visit Offer Agent
Builds the recommended bundle with pricing and validity terms — rep has a concrete, ready-to-present offer the moment they walk in
5
Order Processing Agent
Processes confirmed orders directly into ERP — no paperwork, no admin, no manual entry after the visit
6
Control Tower Agent
Aggregates network-level behavioral patterns for management: SKU demand trends, zone churn clusters, bundle uptake rates, pricing gaps across hundreds of retailers simultaneously

// systems it talks to

B2B App API
WhatsApp / Sofía
CRM
SAP / ERP
Episodic Memory
Control Tower

// the economics

Less time on admin, more time selling · Reps handle relationships, CLU handles the data · Full network visibility for management

// CLU · the agent factory

Is your operation like this one?

Describe it in your own words on the home page. CLU draws your process as an operation map, with the agents, the systems and an estimate for your volume.

Draw it for my operation ▶or book 20 min

// more cases in Consumer Goods

Dynamic B2B Credit Policies per Retailer, Decided in Real Time from Payment BehaviorStatic B2B credit policies reward bad payers and frustrate good ones. CLU assigns dynamic credit policies based on real behavioral signals — no human credit review required.
B2B App Abandonment Recovery: Retailer Offer on WhatsApp in Under 5 MinutesA retailer browses, searches, and abandons — and today nobody finds out until the next sales visit weeks later. CLU closes that gap in real time.

← all use cases